Tapal breaking stereotypes

Azmeena Alidina

Tapal’s new TVC ad is a breath of fresh air for me! Finally they moved away from the monotonous idea of women making tea.  I was fed up of watching  advertisements where a girl would come in with tea tray while aunties judged her skills of serving and hence deciding if she would be the perfect bahu or not.

It was about time someone broke the cliché idea of associating tea and kitchen with women only. The new TVC of Tapal Danedar swaps society driven gender roles, giving a strong message to the audience. One of the important highlights of this campaign was that the husband plays an important role in keeping a balance in relationship.

The TVC revolves around husband and wife’s relationship, where the husband makes tea for his wife, just to make her feel relaxed after a long tiring day. It’s a positive message given by Tapal…

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